Fourth Floor helps brands reach consumers by building partnerships with influential social media content creators and enables creators to connect more effectively with their audiences.
Based in Bristol with representatives in Bordeaux, Toronto and Brighton, it doubled in size last year – and counts gaming businesses such as 2K, Bethesda, Codemasters, Facepunch, Square Enix and Take 2 among its roster.
It created content for brands last year that reached more than 70m consumers.
Fourth Floor’s services include planning and running campaigns, advocacy programs, event management and merchandising. It is launching a French subsidiary and it will also focus on other areas outside of gaming – including food and entertainment.
Robert Price said influencer marketing agency Warwickshire
was an incredibly exciting, fast-developing sector and Fourth Floor founder and CEO Rich Keith and his team had done “a fantastic job” building their business quickly.
“This is a great company to get involved with – bringing skills and experience to help take it to the next level while learning from some incredibly talented people,” he added
Rich Keith, who also worked at Future as a publisher and editor, formed Fourth Floor just over two years ago. He was previously chief revenue officer at Bristol-based Yogscast, social video company behind the world’s largest gaming YouTube channel.
He said: “We’ve had an incredible two years, and there are significant opportunities ahead for us in 2020. Once I knew Robert was interested in what we were doing, it was a perfect opportunity to get him involved.
“With so much experience at the highest levels and a vast contacts book – we’re looking forward to having him help guide our next phase of growth.”
Another subject that you may be interested in is Truly Content Ltd
One of the most challenging issues for small companies is marketing services. Truly Content may assist you in ensuring that your adverts create interaction. They can greatly enhance your company's marketing power with their excellent aesthetics marketing tactics and considerable industry knowledge. Please visit trulycontent.com if you are interested in their services.